Joe Kutchera is a digital marketing and content advisor. He is founder and managing partner of Latino Link Advisors where he develops content strategies for social media, oftentimes with an emphasis in reaching the Hispanic/Latin American markets. Joe is the author of three books including Faces of a Fish Empire, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, and Latino Link: Building Brands Online with Hispanic Communities and Content. Joe writes for The Huffington Post and previously contributed to Fox News Latino, MediaPost and iMediaConnection. He has a BA from Macalester College, an MBA from Fordham University and has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.